This site contains results for each of the 15 countries participating in the 2012 Trusted Brands survey, a study of consumer attitudes and opinions related to everyday products, services and institutions.

Reader's Digest European Trusted Brands enables marketers of local and global brands to:

• identify by country, and across Europe, the brands consumers trust the most – 15 countries/over 100 product categories
• evaluate the Trusted Brands consumers are most likely to buy and/or recommend
• track brands' performance over 12 years
• compare by country Europeans' attitudes and behaviour towards the environment and advertiser claims
• measure consumers' perception of each Trusted Brand according to 5 criteria including being socially responsible

see examples of the Trusted Brand logo in use