This site contains results for each of the 16 countries participating in the 2011 Trusted Brands survey, a study of consumer attitudes and opinions related to everyday products, services and institutions.

Reader's Digest European Trusted Brands enables marketers of local and global brands to:

• compare by country, and across Europe, the brands consumers trust the most – 16 countries/over 100 product categories
• evaluate the Trusted Brands consumers are most likely to buy and/or recommend
• track brands' performance over 11 years
• review the brands consumers feel are the most environmentally responsible, compare by country their attitudes and behaviour towards the environment
• measure consumers' perception of each Trusted Brand according to 4 criteria
• identify, for each country, the words consumers themselves are most likely to choose when describing the brands they like