Winning Brands 2013

20 product categories, ranging from breakfast cereal to insurance, are common to each of the 12 countries. In addition, each country had the option to include up to 20 categories of their own choice (known as Local Categories).

For each category (in each country) the Trusted Brand is the brand that receives the most nominations. There's no overall winner across the 12 countries. However, in many cases, we found the same brand won in several countries. See these categories, and the brands that won across 3+ countries, in the section Multi Country Winners.

A list of the winners in each of the 20 "common" categories can be viewed in Winners by country. To see the scores and individual attributes for all brands achieving 20+ votes please contact your Reader's Digest representative.

Please click on one of the links below to find out more:

• Winners by Country
• Multi Country Winners
• Comparison 2009–2013
• Local Category Winners

The data on this site is a sample from the vast amount of unique information we have.

Please contact us to find out more.