Case studies

Beauty products: L'Oreal

Description: L’Oreal is a global company that offers products for haircare, suncare, hair colouring, skincare and make up. L’Oreal is at the cutting edge of innovation and technical advances across their whole product range.

Target Market: L’Oreal are targeting a more mature audience with a range of products. Reader’s Digest offers both a high level of women readership in each of the markets as well as a women readership who are interested in their health and wellbeing.

Activities: L’Oreal, advertise in many editions of Reader’s Digest across Europe. Colour double page spreads have been used to show a range of products. L’Oreal also uses Reader’s Digest for sampling.

Canada

Germany

Portugal

United Kingdom

United Kingdom

United Kingdom