Europe Health 2006

Introduction

Welcome to the home page of Europe Health 2006 – the contents of this site will be of value to local and global marketers of health related brands and services.

This is the second year that Reader’s Digest has conducted their multi country survey Europe Health.  The research covers a broad range of health related issues from the illnesses and ailments suffered by respondents and their families to the attitudes they have towards advertising and individual pharmaceutical companies (multi national and local). 

Reader’s Digest magazine is regarded by readers as a leading source of information on health and health related matters.  The Digest is also well know for the number of leading books it publishes like “Foods that Harm, Foods that Heal” and “Cut Your Cholesterol, Stopping Diabetes in its Tracks”.

Conducted in 15 countries Europe Health is the only local language multi country study which focuses entirely on consumers’ opinions, behaviour and attitudes towards their health.  This site contains top line results from the 2006 survey however there is significantly more information available.  For a copy of the Europe Health Book of Results 2006 and to arrange for a full presentation of results – for one country or for Europe total – please contact your local or global Reader’s Digest representative.