Europe Health 2006

Reader's Digest is trusted by its readers

Within each country across Europe, where Reader’s Digest is published, “health” is the subject that attracts the highest interest - from readers of the magazine to purchasers of their wide range of books and associated products.

Subscribers and readers know that they can rely on the magazine to keep them up to date with developments in the field of medicine. Reader’s Digest makes complicated issues simple, by explaining them in ways the average person can understand.

Recent magazine articles have covered complex subjects such as genetic engineering, DNA fingerprinting and the development of ultrasound and various scanning techniques such as MRIs, DSAs and CATs. Sections like ‘Medical Update’ bring the most recent medical advancements to readers’ each month.

People trust the Digest and act on what they read. Over the years subscriber surveys have highlighted the strength of the magazine as a valued source of medical/healthcare information. In a recent UK study “articles in Reader’s Digest” came second only to the family doctor as an important source of medical information. Each month every edition in Europe carries a range of news items dedicated to health, called “RD Health”.

Advertising options

Small spaces in themed sections

Advertisers can choose from a wide range of options including small spaces in themed sections.

We can support your brand advertising - by providing readers with relevant information and healthcare advice in the form of advertorial copy.

Alternatively Reader's Digest can design and create an entire sponsored section or themed booklet working to your own brief.

Not only could the section run in the magazine but run ons could be printed for wider distribution. The booklet could be written in English and translated/adapted into any number of languages of your choice - for running across Europe.

Product sampling enables your brand to be trialled by anything up to 4 million Europeans.

Health partnerships – custom publishing, product endorsement packages, loyalty schemes, gift promotions, list swaps.

To see a wider range of examples and to learn more about what Reader’s Digest can do for your organisation or brand please contact your local sales representative or our European HQ in London.