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voted by readers
Trusted
Brand

2011
Reader's Digest



Trust in Our Community

Trust in professions

The medical professions are highly trusted in most countries but not all. In Russia people trust farmers more than airline pilots, pharmacists, nurses and doctors.

The 5 most trusted professions (average across all countries):

  A great deal Quite a lot Total
Fire-fighters 51% 41% 92%
Airline pilots 36% 51% 86%
Nurses 27% 55% 82%
Pharmacists 21% 59% 80%
Doctors 20% 56% 76%

The 5 least trusted professions (average across all countries):

  Not much Not at all Total
Politicians 37% 52% 90%
Car salesmen 58% 21% 79%
Football players 42% 34% 76%
Financial advisors 56% 18% 74%
Trade union leaders 45% 29% 74%

Politicians continue to be the least trusted profession but financial advisors have lost 13.6% trust over the past 12 months. Compared with last year football players and car salesmen have earned more trust from the public.

Report by country

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Report by profession

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For more details and year by year comparison request a free copy of the 2013 report.

Confidence in government policies

Public confidence in government in each of the 12 countries is low. 61% of people said they had little or no confidence in their government’s handling of international affairs but this is the policy that achieved top position.

Confidence in government policies (average across all countries):

Policy Confidence No Confidence
International affairs 35% 61%
Education 34% 63%
Environment 29% 67%
Health services 28% 70%

The policy in which they have least confidence is state provision for the elderly. Across the 12 countries 80% of people have little or no confidence.

Overall levels of confidence vary by country and is lowest in Portugal and the CEER countries.

Report by country

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Report by policy

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The data on this site is a sample from the vast amount of unique information we have.

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