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voted by readers
Trusted
Brand

2011
Reader's Digest



The Environment

Attitudes

Concern about the environment is high (83%), especially amongst people in the CEER countries of Croatia, Hungary, Russia, Romania and Slovenia.

People would like to buy brands that are good for the environment but don't believe they're as effective as competitive brands. Most also feel they are too expensive.

  Agree Disagree
Most big companies don't care about the environment 75% 21%
Environmental brands are too expensive 75% 21%
Don't believe advertisers when they claim to support the environment 58% 38%
Would like to buy environmentally friendly brands but they're not so effective 52% 43%

To see attitudes by country:

To compare attitudes across all countries:

Most environmentally responsible brands

In 15 out of 16 countries people say Duracell is the household battery with "the best reputation on environmental issues".

Consumers in 11 countries named Toyota as being the most environmentally friendly car.

To see environment winners by country:

To compare winners across all countries:

To see the winners of the local categories:

The data on this site is a sample from the vast amount of unique information we have.

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