Influences on Brand Choice

Whilst most people in France agree that if a brand is active in the community it's likely to affect their brand choice, it's of less importance to those in Germany.

Agree:	Average all countries	France	Germany
The brand is active in the community	46%	68%	38%
My kids like the brand	44%	50%	21%
The brand supports the arts	25%	30%	9%

To see results by country:

--- Please select country --- Austria Belgium Croatia Czech Republic Finland France Germany Hungary Netherlands Poland Portugal Romania Russia Slovenia Sweden Switzerland

To compare results across 16 countries:

--- Please select statement --- My Kids like the brand The brand is active in the community The brand supports the arts

Brand affinities

Most people would use the word "practical" to describe the type of brands they like. Russians like their brands to be "fun", whereas the Portuguese prefer "friendly" to "practical".

The 5 most commonly chosen adjectives:

Average all countries	Russia	Portugal
Practical	Practical	Friendly
Environmental	Fun	Practical
Simple	Well known	Environmental
Well known	Modern	Simple
Long established	Environmental	Specialist

To see a sample of results by country:

--- Please select country --- Austria Belgium Croatia Czech Republic Finland France Germany Hungary Netherlands Poland Portugal Romania Russia Slovenia Sweden Switzerland

For a full list of adjectives by country please contact your local representative or download the PDF of results.

The data on this site is a sample from the vast amount of unique information we have.

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