The Brands you trust

"Has Trust ever been more important? Brands that have a strong relationship of trust with consumers need to strengthen and reinforce it more than ever. In the present economic climate loss of trust is not only a sign of weakness it could be fatal"Find out more from Gavin Murray, Strategy Director, International Advertising

This site contains results for each of the 16 countries participating in the 2009 Trusted Brands survey, a study of consumer attitudes and opinions related to everyday products and services.

Reader’s Digest, European Trusted Brands enables marketers of local and global brands to:

• compare by country and across Europe the brands consumers trust the most – 16 countries/total 100 product categories
• evaluate consumers’ perception of brands by value for money, image and quality
• identify the personalities of consumers according to the brands they trust the most
• see how companies use their Trusted Brand status to promote their brands

Click here to receive a Brands Summary Report in PDF format.