Relevance to brands

Point of sale

The value of a Trusted Brand extends beyond advertising into the hard-working arena of merchandising and point-of-purchase. Portugal’s most trusted retailer, Continente had the Trusted Brands logo on hundreds of thousands of shopping bags. Specsavers (UK) have the Trusted Brands logo on their shop windows while Visa included the logo on thousands of credit card statements in Belgium.

There are countless, inexpensive but highly effective ways of using the logo. Reader’s Digest magazine can be made available at retail outlets, dispenser units with reprints of your ad can be placed on counters. Special letters with the logo can be printed and mailed to customers, trade buyers, the press or opinion leaders.

Centrum

Instrumentarium

Specsavers