Attitudes relating to trust

The data on this site is a sample from the vast amount of unique information we have.

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Below you can see how each of 18 statements scored (averaged across 16 countries) amongst those participating in the survey.  Consumers agree that it’s worth paying extra for quality goods (87%) but only 34% admit to being tempted to buy products for which they’ve seen advertising.  

There are wide variations by country so, for more information, please contact your Reader’s Digest representative.

Agree with statements Average all countries
It's worth paying extra for quality goods 87%
You know exactly what you want from life 85%
Once you find a brand you like, you tend to stick with it 84%
It's more important to do one's duty than to live life for enjoyment 68%
Traditional customs and beliefs are usually the best ones 65%
You try to only buy products from companies with good ethics 65%
You are happy with your standard of living 63%
You like to pursue a life of challenge, novelty and change 59%
You find the modern world overwhelming 58%
You look for lowest possible prices when you go shopping 56%
You often do things on spur of the moment 50%
There's little you can do to really change your life 44%
People come to you for advise before buying new things 42%
When you see a new brand you often buy it to see what it's like 38%
You always ask people's advice before buying new things 37%
You like taking risks 35%
You're tempted to buy products you've seen advertising for 34%
You live life for the moment and don't worry about the future 26%