Cultural and social influences

The data on this site is a sample from the vast amount of unique information we have.

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Countries are often considered as brands in their own right. The image people have of that country affects how they view its food, people and potential as a holiday destination. Our respondents indicated their level of trust in each of 18 countries (Europe + USA). In most cases (not always) people trust their own country above all others. The results you see here are an average across the 16 participating countries.

To see the views of individuals country by country please contact your Reader’s Digest representative.

Click here to see trust in each country’s: