Multimarket winners (3+ countries)

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These are brands which achieved No 1 status in 3 or more countries within the 20 common categories.

The inclusion of Sweden has increased to 10 the number of countries where Kellogg’s is the most Trusted Brand of breakfast cereal.

Visa remains the most Trusted Brand of credit card in 14 out of 16 countries.  Hungary and UK are “the odd ones out” where Barclaycard and MasterCard respectively have the No. 1 position.

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