The Trusted Brand logo influences trust

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The Trusted Brand logo is increasingly becoming an influence on trust.  Over the 8 years since the study was launched brands have begun to include it on their packaging, promotional literature and at point of sale.  Examples of this use can be seen in Relevance to brands. 

Average awareness of the logo across the 16 countries is now 34% but in Portugal it’s as high as 78%.  For results by country please contact your Reader’s Digest representative.

Average across 16 countries:

Have you seen the Trusted Brand logo? Average across all countries
Anywhere 34%
   
In Reader's Digest magazine 30%
Magazine/newspaper advertisement 10%
Product packaging 9%
Mailing piece or brochure 7%
TV commercial 6%
Counter or point of sale at a shop, pharmacy or bank 4%
Internet website 3%
Outdoor poster or billboard 2%