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Australia's Most Trusted Brands
How do we choose what to buy? As Reader's Digest’s annual poll reveals, low prices or fashion don’t always count.
Consumers can be fickle, but they’re not always driven by self-interest, as we discover in our Most Trusted Brands survey. The most important thing to a customer, it seems, is a brand being true to its promise.
Some brands consistently retain our confidence and trust by fulfilling their promises. But having consumers’ trust means meeting expectations, without fail.
Click here to visit Australia's Most Trusted Brands 2008.
Trusted Brands of Asia
The winners of Reader's Digest's 8th annual survey of brand performance have been voted Trusted Brands by our readers in seven Asian markets. This year, India joins Hong Kong, Malaysia, the Philippines, Singapore, Taiwan and Thailand.
Reader's Digest has two categories of awards - Gold and Platinum. The Gold Trusted Brand award goes to brands that score well above their competitors, while the Platinum Trusted Brand award is given for truly outstanding achievement and goes to brands that have scored at least double that of their nearest rival.
Reader's Digest assigned its awards based on 7,000 responses to questionnaires and telephone interviews from across Asia. Consumers were asked to nominate their most Trusted Brand in 42 product categories. They were then asked to assign a score for each brand for the six core qualites:
- Trustworthiness
- Credibility of image
- Quality
- Value
- How well each brand understands consumers' needs,
- Its ability to innovate
To find out more, visit www.rdasiatrustedbrands.com