|
Who reads it?
|
Australia
|
| Edition name |
Australian Reader's Digest |
| Language |
English |
| Circulation |
344,580 ABC June 2009 |
| Adult readership |
910,000 RMR June 2009 |
| Readers per copy |
2.6 |
| Main Edition |
Universe |
Reader's Digest |
Number
|
Comp%
|
Number
|
Comp%
|
Cov%
|
| Sex |
View data as a pie chart
|
Reader's Digest Comp% Â
 Male
 Female
|
| Male |
8670000 |
49.37% |
423000 |
46.48% |
4.88%
|
| Female |
8891000 |
50.63% |
487000 |
53.52% |
5.48%
|
| Age |
View data as a pie chart
|
Reader's Digest Comp% Â
 14-17
 18-24
 25-34
 35-49
 50+
|
| 14-17 |
1130000 |
6.43% |
37000 |
4.07% |
3.27%
|
| 18-24 |
2046000 |
11.65% |
66000 |
7.25% |
3.23%
|
| 25-34 |
2966000 |
16.89% |
138000 |
15.16% |
4.65%
|
| 35-49 |
4651000 |
26.48% |
204000 |
22.42% |
4.39%
|
| 50+ |
6769000 |
38.54% |
465000 |
51.10% |
6.87%
|
| Socio-Economic |
View data as a pie chart
|
Reader's Digest Comp% Â
|
| AB |
3513000 |
20.00% |
154000 |
16.90% |
4.38%
|
| C |
3512000 |
20.00% |
186000 |
20.42% |
5.30%
|
| D |
3512000 |
20.00% |
189000 |
20.75% |
5.38%
|
| E |
3513000 |
20.00% |
196000 |
21.51% |
5.58%
|
| FG |
3513000 |
20.00% |
186000 |
20.42% |
5.29%
|
| Work Status |
View data as a pie chart
|
Reader's Digest Comp% Â
 Full Time
 Part Time
|
| Full Time |
7113000 |
67.63% |
301000 |
63.50% |
4.23%
|
| Part Time |
3405000 |
32.37% |
173000 |
36.50% |
5.08%
|
| Personal Occupation |
View data as a pie chart
|
Reader's Digest Comp% Â
 Professional/Manager
 White Collar Worker
 Skilled Tradesman
 Semi-Skilled Worker
|
| Professional/Manager |
3382000 |
34.79% |
150000 |
34.17% |
4.44%
|
| White Collar Worker |
3181000 |
32.72% |
162000 |
36.90% |
5.09%
|
| Skilled Tradesman |
1276000 |
13.13% |
50000 |
11.39% |
3.92%
|
| Semi-Skilled Worker |
1882000 |
19.36% |
77000 |
17.54% |
4.09%
|
| Personal Income |
View data as a pie chart
|
Reader's Digest Comp% Â
 Under $20,000
 $20,000 - $29,999
 $30,000 - $39,000
 $40,000 +
 $50,000 +
 $60,000 +
|
| Under $20,000 |
7033000 |
26.86% |
390000 |
30.37% |
5.55%
|
| $20,000 - $29,999 |
2190000 |
8.36% |
129000 |
10.05% |
5.89%
|
| $30,000 - $39,000 |
1818000 |
6.94% |
93000 |
7.24% |
5.12%
|
| $40,000 + |
6520000 |
24.90% |
298000 |
23.21% |
4.57%
|
| $50,000 + |
4887000 |
18.66% |
220000 |
17.13% |
4.50%
|
| $60,000 + |
3738000 |
14.27% |
154000 |
11.99% |
4.12%
|
|
|
|